Information importante
La page que vous consultez correspond à l'offre de formation 2023-2024.
Trouvez votre formation pour l'année universitaire 2024-2025
Professional writing
- Cours (CM) -
- Cours intégrés (CI) -
- Travaux dirigés (TD) 40h
- Travaux pratiques (TP) -
- Travail étudiant (TE) -
Langue de l'enseignement : Anglais
Enseignement proposé : entièrement à distance
Description du contenu de l'enseignement
Simplified Technical English (STE)
Writing for SEO and Content Marketing
- Fundamentals of controlled language use in technical documentation, in accordance with ASD-STE100 specifications.
Writing for SEO and Content Marketing
- Search engine optimization (SEO) and digital marketing today,
- SEO keywords,
- Auditing and assessing a website’s performance,
- Website functionality and user experience checklists,
- On-page SEO,
- SEO writing and content marketing,
- Off-page SEO,
- Backlinks,
- Developing a social media strategy to support SEO, and
- International and multilingual SEO.
Compétences à acquérir
- Author more effectively using ASD-STE100 specifications,
- Facilitate translation and maximize consistency,
- Reduce the cost of creating, translating, and maintaining technical publications,
- Plan, implement and maintain powerful SEO and digital marketing strategies.
Contact
Responsable
Renate De La Paix
