Information importante
La page que vous consultez correspond à l'offre de formation 2023-2024.
Trouvez votre formation pour l'année universitaire 2024-2025
SEO
- Cours (CM) -
- Cours intégrés (CI) -
- Travaux dirigés (TD) 20h
- Travaux pratiques (TP) -
- Travail étudiant (TE) -
Enseignement proposé : entièrement à distance
Description du contenu de l'enseignement
This course is designed to teach students all the techniques to get the best possible ranking of a website in search engines. This will include an overview of the different SEO tools and a study of how the Google algorithm works. It will also include identifying and solving technical SEO problems, optimizing text, images and videos that will drive traffic to your website.
Compétences à acquérir
- know all the SEO levers and techniques to appear in the results of a search engine
- optimize a site in web referencing
- understand how a search engine works
- perform a search engine optimization audit
- plan a web referencing strategy
