Information importante
La page que vous consultez correspond à l'offre de formation 2023-2024.
Trouvez votre formation pour l'année universitaire 2024-2025
Marketing Game
- Cours (CM) -
- Cours intégrés (CI) -
- Travaux dirigés (TD) 20h
- Travaux pratiques (TP) -
- Travail étudiant (TE) -
Langue de l'enseignement : Anglais
Enseignement proposé : en hybride (combinaison de séances en présence et à distance)
Description du contenu de l'enseignement
An on-line marketing management simulation that develops students' understanding of the marketing decision-making process as a whole, with particular emphasis on profitability of the firm. Students are divided in small groups. Each group represents a firm. All the firms compete on the same international markets.
Compétences à acquérir
Upon completion of this course, students should be able to
- (level 4) Manage different levels of marketing decisions
- (level 4) Examine a market study at an international level
- (level 2) Interact with your company partners
- (level 3) Predict sales for a specific marketing segment
- (level 6) Argue strategic marketing decisions
- (level 2) Discuss strategic marketing decisions with your company partners
- (level 4) Manage different levels of marketing decisions
- (level 4) Examine a market study at an international level
- (level 2) Interact with your company partners
- (level 3) Predict sales for a specific marketing segment
- (level 6) Argue strategic marketing decisions
- (level 2) Discuss strategic marketing decisions with your company partners
Contact
EM Strasbourg
61, avenue de la Forêt Noire67085 STRASBOURG CEDEX
0368858000
Responsable
Raficka Hellal-Guendouzi
